Original Research Article
Vol. 1, No. 1 (2026)
Natural farming and communicative practices among the farming communities of India: perspectives from Bundelkhand
Devi Prasad✉ — Noida International University, India ORCID
Vikas Singh — Political Editor, Webdunia, Bhopal & Guest Faculty, Department of Electronic Media, Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal ORCID
Dr. Ram Awtar Yadav — Assistant Professor, Department of Journalism & Mass Communication, University of Allahabad, Prayagraj, Uttar Pradesh ORCID
DOI: https://doi.org/10.5281/zenodo.22724167 · Published: 12 September 2026 · pp. 34-43
Abstract
This paper analyzes the communicative practices of Indian farming communities in adopting and propagating natural farming as a response to these challenges. Drawing on qualitative data from farming collectives, grassroots organizations, and policy interventions, the study explores how knowledge exchange, participatory learning, and traditional wisdom are leveraged to promote sustainable agricultural practices in Bundelkhand regions of India. It investigates how farmer-to-farmer networks, digital platforms, and local institutions play a pivotal role in disseminating techniques like zero-budget natural farming (ZBNF), organic composting, and intercropping. The findings highlight that natural farming not only reduces dependence on chemical inputs but also enhances climate resilience by improving soil health, conserving water, and fostering biodiversity. Moreover, the communicative practices of farming communities reveal the potential for grassroots movements to influence policy and drive systemic change.